Common Questions & Answers

Implementation fees depend on a lot of factors and are highly individualized to each of our clients. They are priced by the hour and depend on your level of complexity, number of entities, historical data and integration needs.

‍

Most deals land in the $16k–$50k/year range for smaller setups, and low six figures for large multifamily or highly complex structures.

Pricing is primarily by family/household tier. View our pricing page for more info.

Single family pricing starts around $16k/year; multifamily offices have a console + “first family” fee (e.g., ~$50k) with marginal add‑on pricing per additional family.

‍

View our pricing page for more information, or request a demo to see the platform and get more info about pricing.

Yes. General Ledger is the foundation; AP/bill pay, banking, collections, and then investments can be layered on as you go.

Many clients aim for a Jan 1 cutover; you often recommend starting 2–4 months prior and running in parallel through a quarter‑end.

Yes. Many clients’ external accountants have restricted logins to handle reconciliations and reporting.

‍

Yes. Training sessions are included, recorded, and focused on enabling clients to manage future entities and migrations themselves.

Your implementation specialist will manage and run all training sessions.

Yes. Each client has a named implementation lead (often Josh) who stays with them through setup and beyond.

Support is via email/in‑app chatbot and Slack for Microsoft Teams, with typical response times under 10 minutes during extended business hours.

We help you triage. We recommend summarizing older years into monthly TBs, bring current year in detail, and keep the legacy system read‑only for “deep history.”

You start with a model FO COA, map legacy accounts, consolidate where possible, then iterate with the client until it supports their reporting needs.

Asseta’s in‑house team (CPAs and Family Office veterans) runs implementations.

We are expertly trained and act as an extension of your team to get you up and running.

‍

A phased 10–14 week process: design (COA/dimensions), migration (historical imports), configuration, training, then parallel run and cutover.

Yes. Every journal, configuration change, and approval is recorded with user/time stamps for full auditability.

Data is redundantly stored on AWS; the company is founder‑led with a multi‑founder cap table, long runway, and explicit anti‑PE stance to reduce platform risk.

We have a full Business Continuity and Disaster Recovery Plan viewable on our trust center: trust.asseta.ai

No. Today Asseta uses only Microsoft Vision AI for invoice OCR; no ChatGPT/Claude/Gemini are applied to customer data.

Customer data will never be trained on LLMs without the express written consent of the customer.

Asseta is SOC 2 Type II compliant; reports are shared under NDA, and ISO standards for AI usage are being pursued.

‍

Vist our trust center for more information: trust.asseta.ai

Yes. Asseta supports BYOK so even Asseta staff can’t read client data. BYOK is offered via AWS Key Management Service (KMS).

Yes. External roles can be set up with read‑only or narrow write access limited to specific entities/modules.

Yes. Family member roles are common; each person sees only their relevant entities and dashboards.

Very granular. Users can be limited by entity group, account ranges, modules, and even which dashboards/reports they can see or edit.

Read/write privledges can be granted to any entity, module or report.

Yes. Regulator/auditor roles can get narrow, read‑only reports with the dimension/period breakdowns they require.

Yes. Cleaned GL data can be exported or pulled via API into tools like Sift/Excel without needing manual rework.

Yes. Some families get periodic PDFs or Excel exports while CFOs have live access; Asseta supports both modes and access can be granted anytime to any user with advanced read/write permissioning.

‍

Yes. Filters by family branch or generation are common; each group can have its own saved “G2 dashboard,” etc.

Yes. Accounts can be grouped into custom report rows and filtered by dimensions (e.g., “only hotel properties”) and saved as templates.

Yes. There is a collections module (or near‑term roadmap) that tracks cost, FMV, insurance value, provenance, and location.

Yes. Multi‑period reports (e.g., 5‑year trend) and budget vs actual by account/entity/family member are supported once budgets are loaded.

Yes. Dashboards and saved reports are per‑user, and you control what data each role can see; C‑suite, AP, principals all see different views.

Yes. Asseta’s dimensional model lets you pivot by any tag (family member, asset class, geography, strategy, property) without exporting to Excel. Think of it as a pivot table on steriods.

Yes. Net worth dashboards are standard and can be distributed by any time metric via email. Some clients run weekly snapshots for principals while staff work with real‑time data.

Yes. Asseta produces real-time consolidated reports with click‑through from top‑level lines down to journals and source documents.

The platform can produce Balance Sheet /Profit & Loss / Cash Flow reports across all your entities with any dimension layered over the report.

‍

Yes. Multi‑book plus multi‑value is explicitly part of the investments roadmap and already used conceptually for collections.

For many clients, yes via integrated sources (Addepar, etc.); where you only have transaction streams, Asseta can compute gains/losses but isn’t yet a full portfolio accounting engine.

The near‑term approach is to surface historical call patterns and give clients tools to define assumptions, while being explicit that alt behavior is not fully predictable.

Yes. Asseta exposes data via APIs/exports so external BI tools can consume it; this is part of the pitch versus Allvue + Power BI.

Yes . Direct custodian connectivity is being built out (JP Morgan, Goldman, UBS, Morgan Stanley, Schwab, etc.), with a 1–1.5 year horizon for deep tax‑lot feeds.

We do not natively support crypto and self-custody wallets today. However, we do support a Coinbase integration. Self‑custody/wallets are handled via manual or CSV entries today.

Today: structured GL accounts and dimensions + data from providers like Arch/Canoe/Wellsite.

Longer‑term: automated PDF/K‑1 ingestion with AI powered document technology.

Yes. FMV from Addepar/others and cost/tax books in Asseta can be presented side‑by‑side in net worth statements and dashboards.

Yes. Those integrations are in various stages. Today you can exchange data via files/APIs, and deeper, certified integrations are on the roadmap.

The plan is API or SFTP ingestion of statements/transactions and mapping them into double‑entry accounting, using each provider as the source of truth for alts.

Yes. Asseta is a premier partner. You pull transactions and positions from Addepar and can also push reports/documents or summarized data back into Addepar.

Inbound (Addepar → Asseta)

• Positions, transactions, valuations, and reference data are pulled from Addepar.
• Asseta uses this as the source of truth for portfolio activity and NAV inputs.

Outbound (Asseta → Addepar)

• Asseta pushes derived outputs, not raw math:
  • partner-level P&L and allocations,
  • fund/entity rollups,
  • reports and documents (e.g., capital statements, summaries).
• This keeps Addepar clean while reflecting Asseta’s calculations.

What “bi-directional” does not mean

• No circular overwrites.
• No competing valuation engines.
• Clear system-of-record boundaries.

Not 1:1 today. Asseta replaces the GL and much of the allocation logic; some firms keep an external admin for regulatory fund work.

Yes. Asseta models omnibus pools and uses dimensions to allocate to underlying client families daily.

Yes. Funds are entities with investor dimensions. You can see fund‑level and investor‑level views without re‑implementing a separate fund‑admin system.

Yes. Asseta supports this and it's a known use case, and the cap‑table + allocation engine is built for frequent ownership updates.

The data model allows non‑equity “profit share” style allocations; some bespoke carry math still needs configuration vs a one‑click waterfall.

Yes. Trust entities and beneficiaries can be modeled, and reports can show by trust, by beneficiary, and across generations.

Yes. P&L can be allocated by partner in real time, even as percentages change, because the cap table is time-aware and event-driven.

How it works:

• Effective-dated ownership: Every ownership change (admission, dilution, secondary, reallocation) is recorded with an effective date/time.
• Continuous allocation engine: P&L is allocated across partners based on the ownership state at the moment the revenue or expense is recognized.
• No retroactive distortion: Historical P&L remains locked to the ownership that was valid at that time unless an explicit restatement is triggered.

Yes. In Asseta, family members are first‑class dimensional objects, so they can be investors across entities and you can run per‑person statements.

Basic GP/LP ownership and allocations work today; full waterfall modeling is on the roadmap but not fully automated for every structure yet.

Yes. Asseta tracks ownership changes over time and allocates income/expenses accordingly.

‍

Yes. Budgets and scheduled bills can be turned into forward‑looking cash reports; this is used primarily for treasury planning.

Yes. Line items can be allocated across entities and dimensions (properties, family members, departments) with saved templates for recurring allocations.

Checks are tracked as open items; reconciliation workflows highlight outstanding payments versus cleared transactions.

You can do either. Asseta has a full AP module and a bi‑directional Bill.com integration so some firms keep Bill.com for payments and let Asseta own the GL.

Using Microsoft Vision AI, Asseta reads amounts, vendors, dates, terms and line items from PDFs/emails, creates draft bills, and then learns from user corrections. Invoices can be scanned in seconds and mapped to entities, dimensions and stored in Asseta's Document Vault.

Invoices can trigger multi‑tier approval chains based on amount, vendor, category, or entity, with auto‑approval thresholds for small recurring bills.

Yes. Today Asseta generates NACHA files and supports in‑house check printing; direct ACH rails/virtual cards are on roadmap and some clients also keep Bill.com in the loop.

Yes. Dashboards can show consolidated and per‑entity cash, plus projected cash based on scheduled bills and known flows.

Yes. Most clients move from manual entry to automated feeds with categorization rules and occasional CSV uploads only for edge cases.

Asseta connects to 15,000+ institutions globally via Plaid and other aggregators.

If a link breaks, it notifies you, reconnects, backfills ~2 years, and dedupes transactions.

We also offer direct bank feeds for certain banks not available via Plaid.

‍

Yes. Asseta has repeatable migration playbooks for QBD/QBO; the team maps TBs and trial imports, then validates balances with your staff.

Yes. Multi‑currency and multi‑book are core to the application. Asseta supports 180+ currencies globally. FX rates come from Visa/Oanda with override capabilities, and reporting can be in functional or consolidated currency.

Yes. Pricing and UX are optimized so you can maintain hundreds of low‑activity entities cheaply while focusing operational work on the ~20–40 active ones.

Yes. Asseta collapses overly granular accounts into high‑level headers and uses dimensions (properties, family members, strategies, etc.) for detail.

Implementation starts with designing a master chart, mapping each legacy COA into it, and using dimensions instead of endless subaccounts to simplify the structure. Our free Family Office Chart of Accounts template is a great place to start.

Yes. Multi‑book was part of the initial design and many clients run a cash/tax book today and can add a fair‑value book for investment reporting later.

Yes. Each entity runs a full double‑entry ledger, but reporting can be grouped (e.g., by family, fund, real estate group) for instant consolidated P&Ls/BS.

‍

Intercompany is posted as linked entries across entities and the system automatically eliminates those relationships in consolidated views without requiring a separate eliminations entity.

‍

Yes. Asseta has a single multi‑entity GL with a shared master chart, so you can view each entity separately and run instant consolidated reports without logging in/out of separate instances.

‍

Yes. Most family offices don’t run full GAAP and Asseta supports cash/tax basis as primary with selective accrual (e.g., for specific entities or accounts).

‍

Yes. For family‑office use cases, Asseta positions as a GL‑centric platform purpose‑built for family offices, typically with lower complexity and TCO than horizontal ERPs.

‍

Yes. Statistical dimensions/accounts can track non‑financial metrics that then drive allocation and reporting (e.g., square feet for expense allocations).

‍

Yes. Several clients leave operating companies on ERP/Yardi and feed monthly TB summaries into Asseta for consolidated family reporting.

Yes. Entities can be grouped into arbitrary hierarchies so reports can be run at any level (e.g., “all hotel holdcos,” “all G2 trusts”).

‍

There’s no hard limit. Client will often import is 2–3 years of monthly TB summaries plus current YTD transactional detail, with some clients bringing in 10–20 years.

‍

Yes. You can configure specific dimensions to be required based on transaction type, entity, or account.

This ensures data consistency and prevents incomplete or miscategorized entries.

The system will prompt users to complete missing dimension fields before a transaction can be posted.

Yes. Asseta natively supports multi-dimensional accounting, giving you the flexibility to track and report on transactions across any dimension that matters to your family office.

You can tag transactions and balances by fund, entity, family member, asset class, investment vehicle, project, or custom dimension. This enables you to slice data in multiple ways, run consolidated or granular reports, and drill down for deeper insights all without manual spreadsheets.

With Asseta, your accounting reflects the true complexity of your portfolios, making analysis, reporting, and decision-making faster and more accurate.

Yes. Asseta provides a fully customizable chart of accounts to fit your entity structure, reporting needs, and financial workflows. You can add, edit, or deactivate accounts, create custom account types or subcategories, and structure the chart to match industry-specific standards such as for family offices, investment firms, or operating businesses. Changes are reflected in real time and can be managed across entities.

Absolutely. All reports in Asseta can be exported to Excel or PDF with a single click. Excel exports preserve formulas and formatting for further analysis, while PDFs are optimized for clean, professional presentation. You can also automate report distribution via scheduled exports to email or shared folders.

Asseta comes with a comprehensive library of pre-built financial reports designed for multi-entity, multi-asset environments.

These include:

• Consolidated and entity-level balance sheets and income statements
• Trial balances
• General ledger reports with full drill-down capabilities
• Variance and budget vs. actual analysis
• Reports by user-configured dimension, such as asset class, family member, or fund
  

All reports support dimensional filters, date ranges, and comparison periods, making it easy to get both high-level and granular views of financial performance.

Yes. Asseta includes a powerful custom reporting and dashboard builder. Users can create tailored financial reports using filters, custom groupings, calculated fields, and dimensional analysis themselves. Dashboards can combine multiple visualizations including tables, charts, and KPIs and be configured by role, entity, or user preference.

We also offer templates for common use cases like family office summary dashboards, GP/LP performance snapshots, and investment allocation breakdowns. Reports can be saved, scheduled, and shared with internal or external stakeholders.

Yes, we support custom configurations during onboarding and beyond. Whether you need tailored reporting, a unique chart of accounts, or integration mapping, our team works closely with you to ensure Asseta fits your specific needs.

Yes, all customers receive dedicated support. Our team is available via Slack, email, and scheduled calls to assist with questions, troubleshooting, or ongoing guidance.

Response times are under 1-hour and we aim to get you the help you need as soon as possible.

Asseta is hosted on secure, enterprise-grade cloud infrastructure in the United States. We use AWS (Amazon Web Services) for its industry-leading security, reliability, and compliance capabilities. All data is encrypted in transit and at rest, with strict access controls in place to protect client information.

‍

Yes, Asseta is SOC 2 Type II compliant. We undergo independent audits to ensure our controls meet the highest standards for security, availability, and confidentiality. This includes rigorous practices around data encryption, access controls, system monitoring, and operational processes. Our compliance demonstrates our commitment to protecting sensitive financial data and maintaining the trust of our clients.

Please visit our Trust Center to see our compliance status in real-time.

‍

Yes, Asseta is GAAP compliant. We’ve built the platform to support the principles and requirements of GAAP, including features like accrual-based accounting, audit trails, dimensional chart of accounts, and proper revenue recognition workflows.

It’s important to note that compliance also depends on how the platform is used. No software can guarantee GAAP-compliant outcomes without proper oversight. It is ultimately the responsibility of the finance team, including controllers, accountants, and CFOs, to ensure their data and processes align with GAAP standards

Our role is to make that process easier, faster, and more reliable.

Yes. Asseta is purpose-built for both single-family offices and multi-family offices managing complex portfolios and multiple legal entities.

For single-family offices, Asseta provides a modern general ledger and investment platform that eliminates spreadsheets, consolidates entities, and delivers real-time visibility across all assets and accounts.

For multi-family offices, Asseta scales seamlessly to support multiple client structures, intercompany accounting, and consolidated reporting all while maintaining the security, permissioning, and transparency required to serve multiple families.

Whether you oversee one family’s wealth or operate as a professional multi-family office, Asseta equips you with the clarity, control, and efficiency to manage accounting, investments, and operations in one unified platform.

Yes, all asset classes including public and private investments.

Yes. Asseta is built for multi-entity family offices and supports unlimited entities in a single, unified view.

You can run real-time consolidations across dozens of structures, drill down into individual entities, and automate intercompany transactions, all without spreadsheets or manual workarounds.

With Asseta, complexity becomes clarity.

Our average customer goes live within 8-12 weeks. The timeline depends on the state of your data, technology needs, and resource capacity. Asseta's team of CPAs, engineers, and customer success personnel will work directly with you to ensure an efficient implementation.

Yes. Asseta is a purpose built family office general ledger platform designed to unify investments and accounting.

Asseta is built to replace QuickBooks for family offices that have outgrown single-entity accounting. Unlike QuickBooks, which was designed for small businesses, Asseta is a purpose-built general ledger and investment platform that handles the complexity of multi-entity, multi-currency family office operations.

With Asseta, you can:

• Integrate banking, investments, and accounting into one platform
• Consolidate across dozens of entities in real time
• Eliminate manual spreadsheets and workarounds
• Gain audit-ready books with family office–specific reporting

We regularly update our platform to introduce new features and enhancements, typically on a quarterly basis. These updates are designed to improve functionality, enhance user experience, and incorporate the latest advancements in financial technology.

Asseta offers comprehensive support through a dedicated customer service team, available via phone, email, and Slack channel. We also provide extensive online resources, including tutorials, FAQs, and community forums, to help users maximize the benefits of our platform.

Asseta is SOC 2 Type 2 compliant and prioritizes the security of your financial data with advanced encryption, regular security audits, and compliance with industry standards. Our platform uses multi-factor authentication and continuous monitoring to detect and prevent unauthorized access, ensuring that your financial information remains confidential and secure.

Asseta handles inter-company activity by automating transactions between entities within the same organization. Our platform simplifies these processes by providing tools to reconcile inter-company accounts automatically, ensuring accuracy and compliance.

Most family offices go live on Asseta within 8–12 weeks. The exact timeline depends on the state of your data, technology environment, and available resources.

From day one, Asseta’s team of CPAs, engineers, and customer success experts work alongside you ensuring a smooth migration, tailored configuration, and efficient onboarding so your team can realize value quickly.