Yes. Asseta is a purpose built family office general ledger platform designed to unify investments and accounting.

Asseta is built to replace QuickBooks for family offices that have outgrown single-entity accounting. Unlike QuickBooks, which was designed for small businesses, Asseta is a purpose-built general ledger and investment platform that handles the complexity of multi-entity, multi-currency family office operations.

With Asseta, you can:

• Integrate banking, investments, and accounting into one platform
• Consolidate across dozens of entities in real time
• Eliminate manual spreadsheets and workarounds
• Gain audit-ready books with family office–specific reporting

Yes. Asseta includes a powerful custom reporting and dashboard builder. Users can create tailored financial reports using filters, custom groupings, calculated fields, and dimensional analysis themselves. Dashboards can combine multiple visualizations including tables, charts, and KPIs and be configured by role, entity, or user preference.

We also offer templates for common use cases like family office summary dashboards, GP/LP performance snapshots, and investment allocation breakdowns. Reports can be saved, scheduled, and shared with internal or external stakeholders.

Yes. Asseta provides a fully customizable chart of accounts to fit your entity structure, reporting needs, and financial workflows. You can add, edit, or deactivate accounts, create custom account types or subcategories, and structure the chart to match industry-specific standards such as for family offices, investment firms, or operating businesses. Changes are reflected in real time and can be managed across entities.

Absolutely. All reports in Asseta can be exported to Excel or PDF with a single click. Excel exports preserve formulas and formatting for further analysis, while PDFs are optimized for clean, professional presentation. You can also automate report distribution via scheduled exports to email or shared folders.

Most family offices go live on Asseta within 8–12 weeks. The exact timeline depends on the state of your data, technology environment, and available resources.

From day one, Asseta’s team of CPAs, engineers, and customer success experts work alongside you ensuring a smooth migration, tailored configuration, and efficient onboarding so your team can realize value quickly.

Yes. Dashboards and saved reports are per‑user, and you control what data each role can see; C‑suite, AP, principals all see different views.

Yes. You can configure specific dimensions to be required based on transaction type, entity, or account.

This ensures data consistency and prevents incomplete or miscategorized entries.

The system will prompt users to complete missing dimension fields before a transaction can be posted.

Yes. In Asseta, family members are first‑class dimensional objects, so they can be investors across entities and you can run per‑person statements.

Yes. Net worth dashboards are standard and can be distributed by any time metric via email. Some clients run weekly snapshots for principals while staff work with real‑time data.

Yes. P&L can be allocated by partner in real time, even as percentages change, because the cap table is time-aware and event-driven.

How it works:

• Effective-dated ownership: Every ownership change (admission, dilution, secondary, reallocation) is recorded with an effective date/time.
• Continuous allocation engine: P&L is allocated across partners based on the ownership state at the moment the revenue or expense is recognized.
• No retroactive distortion: Historical P&L remains locked to the ownership that was valid at that time unless an explicit restatement is triggered.

Yes. Cleaned GL data can be exported or pulled via API into tools like Sift/Excel without needing manual rework.

Yes. Asseta models omnibus pools and uses dimensions to allocate to underlying client families daily.

Yes. Asseta produces real-time consolidated reports with click‑through from top‑level lines down to journals and source documents.

The platform can produce Balance Sheet /Profit & Loss / Cash Flow reports across all your entities with any dimension layered over the report.

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Yes. Some families get periodic PDFs or Excel exports while CFOs have live access; Asseta supports both modes and access can be granted anytime to any user with advanced read/write permissioning.

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Yes. Asseta’s dimensional model lets you pivot by any tag (family member, asset class, geography, strategy, property) without exporting to Excel. Think of it as a pivot table on steriods.

Yes. There is a collections module (or near‑term roadmap) that tracks cost, FMV, insurance value, provenance, and location.

Yes. Funds are entities with investor dimensions. You can see fund‑level and investor‑level views without re‑implementing a separate fund‑admin system.

Yes. Regulator/auditor roles can get narrow, read‑only reports with the dimension/period breakdowns they require.

Yes. Accounts can be grouped into custom report rows and filtered by dimensions (e.g., “only hotel properties”) and saved as templates.

Yes. Filters by family branch or generation are common; each group can have its own saved “G2 dashboard,” etc.

The near‑term approach is to surface historical call patterns and give clients tools to define assumptions, while being explicit that alt behavior is not fully predictable.

Yes. Asseta exposes data via APIs/exports so external BI tools can consume it; this is part of the pitch versus Allvue + Power BI.

The data model allows non‑equity “profit share” style allocations; some bespoke carry math still needs configuration vs a one‑click waterfall.

Yes . Direct custodian connectivity is being built out (JP Morgan, Goldman, UBS, Morgan Stanley, Schwab, etc.), with a 1–1.5 year horizon for deep tax‑lot feeds.

Yes. Asseta supports this and it's a known use case, and the cap‑table + allocation engine is built for frequent ownership updates.

Basic GP/LP ownership and allocations work today; full waterfall modeling is on the roadmap but not fully automated for every structure yet.

For many clients, yes via integrated sources (Addepar, etc.); where you only have transaction streams, Asseta can compute gains/losses but isn’t yet a full portfolio accounting engine.

Yes. Asseta is a premier partner. You pull transactions and positions from Addepar and can also push reports/documents or summarized data back into Addepar.

Inbound (Addepar → Asseta)

• Positions, transactions, valuations, and reference data are pulled from Addepar.
• Asseta uses this as the source of truth for portfolio activity and NAV inputs.

Outbound (Asseta → Addepar)

• Asseta pushes derived outputs, not raw math:
  • partner-level P&L and allocations,
  • fund/entity rollups,
  • reports and documents (e.g., capital statements, summaries).
• This keeps Addepar clean while reflecting Asseta’s calculations.

What “bi-directional” does not mean

• No circular overwrites.
• No competing valuation engines.
• Clear system-of-record boundaries.

Yes, we support custom configurations during onboarding and beyond. Whether you need tailored reporting, a unique chart of accounts, or integration mapping, our team works closely with you to ensure Asseta fits your specific needs.

Not 1:1 today. Asseta replaces the GL and much of the allocation logic; some firms keep an external admin for regulatory fund work.

We do not natively support crypto and self-custody wallets today. However, we do support a Coinbase integration. Self‑custody/wallets are handled via manual or CSV entries today.

Yes. Asseta natively supports multi-dimensional accounting, giving you the flexibility to track and report on transactions across any dimension that matters to your family office.

You can tag transactions and balances by fund, entity, family member, asset class, investment vehicle, project, or custom dimension. This enables you to slice data in multiple ways, run consolidated or granular reports, and drill down for deeper insights all without manual spreadsheets.

With Asseta, your accounting reflects the true complexity of your portfolios, making analysis, reporting, and decision-making faster and more accurate.

Yes. Multi‑book plus multi‑value is explicitly part of the investments roadmap and already used conceptually for collections.

Yes. Multi‑period reports (e.g., 5‑year trend) and budget vs actual by account/entity/family member are supported once budgets are loaded.

Yes. Trust entities and beneficiaries can be modeled, and reports can show by trust, by beneficiary, and across generations.

Asseta handles inter-company activity by automating transactions between entities within the same organization. Our platform simplifies these processes by providing tools to reconcile inter-company accounts automatically, ensuring accuracy and compliance.

Yes. Asseta integrates seamlessly with QuickBooks, in addition to many other financial tools. This integration allows for the smooth transfer of financial data from QuickBooks into Asseta, facilitating an upgrade path for businesses that need more robust features like multi-entity management and financial consolidation without losing their historical data.

Learn more about Asseta's integration partners.

Today: structured GL accounts and dimensions + data from providers like Arch/Canoe/Wellsite.

Longer‑term: automated PDF/K‑1 ingestion with AI powered document technology.

Intercompany is posted as linked entries across entities and the system automatically eliminates those relationships in consolidated views without requiring a separate eliminations entity.

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Our average customer goes live within 8-12 weeks. The timeline depends on the state of your data, technology needs, and resource capacity. Asseta's team of CPAs, engineers, and customer success personnel will work directly with you to ensure an efficient implementation.

Yes, Asseta is GAAP compliant. We’ve built the platform to support the principles and requirements of GAAP, including features like accrual-based accounting, audit trails, dimensional chart of accounts, and proper revenue recognition workflows.

It’s important to note that compliance also depends on how the platform is used. No software can guarantee GAAP-compliant outcomes without proper oversight. It is ultimately the responsibility of the finance team, including controllers, accountants, and CFOs, to ensure their data and processes align with GAAP standards

Our role is to make that process easier, faster, and more reliable.

Yes, Asseta is SOC 2 Type II compliant. We undergo independent audits to ensure our controls meet the highest standards for security, availability, and confidentiality. This includes rigorous practices around data encryption, access controls, system monitoring, and operational processes. Our compliance demonstrates our commitment to protecting sensitive financial data and maintaining the trust of our clients.

Please visit our Trust Center to see our compliance status in real-time.

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Yes.

A general ledger forms the basis of a company's accounting system. It documents all company transactions, such as assets, liabilities, equity, revenues, and expenses. Every entry includes a debit and a credit, which must always balance to maintain accurate financial records.

The general ledger plays an integral role in producing financial statements. It helps businesses track their financial performance over time, allowing them to identify trends, manage budgets, and make informed financial decisions. The general ledger also assists in ensuring compliance with financial regulations and standards, as it provides a complete and accurate record of all financial transactions carried out by the company.

Learn more about Asseta's Intelligent General Ledger here.

Yes. Asseta is purpose-built for both single-family offices and multi-family offices managing complex portfolios and multiple legal entities.

For single-family offices, Asseta provides a modern general ledger and investment platform that eliminates spreadsheets, consolidates entities, and delivers real-time visibility across all assets and accounts.

For multi-family offices, Asseta scales seamlessly to support multiple client structures, intercompany accounting, and consolidated reporting all while maintaining the security, permissioning, and transparency required to serve multiple families.

Whether you oversee one family’s wealth or operate as a professional multi-family office, Asseta equips you with the clarity, control, and efficiency to manage accounting, investments, and operations in one unified platform.

Yes, all customers receive dedicated support. Our team is available via Slack, email, and scheduled calls to assist with questions, troubleshooting, or ongoing guidance.

Response times are under 1-hour and we aim to get you the help you need as soon as possible.

Asseta comes with a comprehensive library of pre-built financial reports designed for multi-entity, multi-asset environments.

These include:

• Consolidated and entity-level balance sheets and income statements
• Trial balances
• General ledger reports with full drill-down capabilities
• Variance and budget vs. actual analysis
• Reports by user-configured dimension, such as asset class, family member, or fund
  

All reports support dimensional filters, date ranges, and comparison periods, making it easy to get both high-level and granular views of financial performance.

Asseta is the only intelligent family office suite purpose-built to unify accounting, banking, and investments in one platform. Unlike generic software, Asseta is designed around the unique complexity of multi-entity, multi-asset family offices.

With Asseta, you gain:

• A modern general ledger built for family office scale
• Seamless integration across your existing systems
• Real-time visibility and reporting across every entity
• A platform that evolves quickly with the needs of the industry
  

By choosing Asseta, you’re equipping your family office with clarity, control, and a partner focused exclusively on your success.

Asseta is hosted on secure, enterprise-grade cloud infrastructure in the United States. We use AWS (Amazon Web Services) for its industry-leading security, reliability, and compliance capabilities. All data is encrypted in transit and at rest, with strict access controls in place to protect client information.

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