Generate a Purpose Driven Mission Statement for your Family Office

Define your legacy with our mission statement generator that guides your family office’s future.

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Family Office Mission Statement Generator

What is a Family Office Mission Statement?
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A family office mission statement is a concise declaration in a few sentences that defines your office’s core values, long-term objectives, and guiding principles. It serves as a blueprint for decision-making, ensuring alignment across generations while reinforcing your family’s financial and legacy goals.

Why does your Family Office need a mission statement?

Crafting a mission statement is a valuable exercise for any family office. It helps define your purpose, align your long-term vision, and communicate your values with clarity. Here are some other advantages of crafting a mission statement for your family office:

It Defines Your Family Office’s Focus

A well-crafted mission statement helps clarify your family office’s core purpose. Whether it’s wealth preservation, philanthropic initiatives, or multi-generational planning. Establishing this focus ensures that all financial and operational decisions align with your overarching vision.

It Clarifies Your Goals and Strategy
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A mission statement synthesizes your objectives in a few clear sentences, helping you define your strategic direction and differentiate your family office from others. It also ensures stakeholders like family members, advisors, and partners are aligned on key priorities.

It Strengthens Relationships with Beneficiaries and Partners
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An effective mission statement articulates your family’s values and long-term commitments, fostering stronger relationships with beneficiaries, investment partners, and service providers. It creates a guiding philosophy that resonates with those who share your vision.

10 mission statement examples from family offices

Walton EnterprisesTo support the business, personal, and philanthropic activities for multiple generations of the Walton family, focusing investments on diversity, equity, inclusion, and belonging.
Bezos ExpeditionsTo manage Jeff Bezos's personal wealth and his investments in early-stage ventures, late-stage ventures, and seed-stage companies.
Ballmer GroupTo improve the economic mobility of children and families in the United States who are disproportionately likely to remain in poverty.
DFO ManagementTo manage the assets of Michael Dell and his family, focusing on private equity, public equity, and real estate investments.
PontegadeaTo manage the wealth of Amancio Ortega, focusing on real estate investments and holdings in public companies.
Bayshore GlobalTo manage the personal and philanthropic assets of Sergey Brin, co-founder of Google.
Mousse PartnersTo manage the wealth and investments of the Wertheimer family, owners of Chanel.
WoodbridgeTo manage the assets and investments of the Thomson family, including their media holdings.
Dubai HoldingTo consolidate and manage the various investments of the Dubai government, focusing on innovation, sustainability, and economic diversification.
WaycrossTo manage the wealth and investments of the Cox family, focusing on private equity and real estate.

The Role of a Mission Statement in Family Offices

In the foundational stages of a family office, clearly defining its purpose, values, and long-term objectives is essential. A mission statement serves as this articulation, acting as a guiding principle for decision-making and strategy. Using a mission statement generator can help craft a statement that aligns with your family’s legacy and investment philosophy while ensuring clarity for all stakeholders.
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What is a Mission Statement?

A mission statement is a concise declaration—typically a few sentences—that outlines your family office’s core purpose, values, and objectives. It reflects the guiding principles that inform investment strategies, philanthropy, governance, and overall financial stewardship.
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When to Create a Mission Statement

Establishing a mission statement should be an early step in the development of a family office. It provides clarity on purpose, ensuring alignment across family members, advisors, and professional partners. A well-crafted mission statement serves as a foundation for decision-making, helping maintain continuity across generations.
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Why a Mission Statement Matters

A mission statement acts as a strategic compass, ensuring that decisions align with the family’s core values and long-term goals. It fosters consistency, helping to guide investment approaches, wealth preservation strategies, philanthropic initiatives, and governance structures.
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Where to Share Your Mission Statement

While mission statements for family offices are typically private, they can be shared selectively to reinforce strategic alignment. Consider including them in internal governance documents, family constitutions, investment policies, and philanthropic guidelines. When relevant, aspects of the mission statement can also be featured on a family office website, especially for those with public-facing impact initiatives.
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Mission Statement vs. Vision Statement

Though closely related, a mission statement and a vision statement serve distinct roles. A mission statement defines the enduring purpose and values of the family office, while a vision statement outlines aspirations and long-term objectives. The vision statement may evolve as family priorities shift, but the mission statement remains a stable foundation.
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Using a Mission Statement Generator

A mission statement generator, such as the one offered by Asseta, can be a useful starting point in articulating a family office’s purpose. By clearly defining your mission, you create a framework for decision-making that supports both current operations and future generations.