Citi Institute Identifies Asseta Among the Leading Family Office Accounting Platforms

Every year, Citi Institute surveys family office principals and chief investment officers across North America, Europe, Asia, and Latin America to map where the industry is heading. Their 2026 report, AI in the Family Office, is one of the most rigorous pieces of research the space has produced. On page 23, they identified the platforms family offices are actually using across five operational categories. Under accounting and financial control, Asseta was listed among the leading providers.

That recognition matters to us. Not because of the mention itself, but because of what it reflects: independent validation from one of the world's most respected financial institutions that Asseta belongs in the same conversation as the most established names in this market.

It also raises a more important question. If Citi is mapping this landscape now, what does the data say about where family offices actually are, and where they are going?

The state of the market

The findings are striking. Only 22% of family offices have automated any operational tasks using artificial intelligence, up from 13% in 2024. Monthly reports from advisors are still being manually consolidated in spreadsheets at most firms. And 57% of family offices cite lack of internal expertise as the single biggest barrier to technology adoption.

These are not small offices with simple needs. The family offices Citi surveyed manage multi-entity structures, complex private markets exposure, and multi-generational wealth across global custodians. The gap between the sophistication of what they manage and the sophistication of the infrastructure supporting them is significant.

The report is also direct about what the market wants. Family offices identified the ideal financial technology provider as a one-stop platform capable of handling accounting, investment reporting, private markets operations, governance, and artificial intelligence in a single environment. And they noted that no provider has fully closed that gap yet.

Why most platforms fall short in this category

Accounting and financial control is the hardest category in family office technology to build well. It is not a standalone product. It has to sit at the center of everything else the family office does, including banking, investment reporting, entity management, tax, and accounts payable, and connect cleanly to all of it.

Most platforms in this space were built for adjacent markets and adapted for family offices later. Enterprise accounting software designed for mid-market corporations. General ledger tools built for accounting firms. None of them were designed from the ground up for the specific complexity of a family office managing 30, 50, or 100 entities, with private markets exposure, multiple custodians, and reporting requirements that vary by family member. That is the design problem Asseta was built to solve from day one.

What being in this category means for our clients

The Citi report identifies data privacy as the non-negotiable constraint shaping every technology decision in this space. Family offices are not simply cautious adopters. Their data is among the most sensitive in finance, and every platform they choose is evaluated through that lens before anything else.

Asseta operates within a SOC 2 Type II certified environment with full client data ownership. That is not a feature. It is the baseline requirement for operating in this market, and it has been part of how we build since the beginning.

The infrastructure to move forward already exists

Being identified by Citi Institute as a leading platform in accounting and financial control reflects both the quality of the product and the trust our clients have placed in us. It also reflects the direction the market is moving.

The families building on the right operational foundation today will be significantly better positioned as complexity compounds. The question the Citi report asks, how quickly and how well can you navigate this transition, is the right one. The infrastructure to do it well exists. Asseta is part of it.