How family offices manage their financial operations is changing faster today than at any time in the past three decades. Multi-entity structures, diversified portfolios, and rising expectations for real-time visibility have pushed traditional systems to their breaking point.
Yet most family offices are still running their core operations on spreadsheets, outdated ERP software, and disconnected tools. These systems were never designed for the complexity, scale, or governance requirements they now face.
This gap has real consequences. Reporting slows down. Data becomes fragmented. Manual work multiplies. Decision-making suffers. The industry needed a modern foundation.
We built Asseta as the modern foundation for every family office.
Today, we are announcing a 4.2 million dollar Seed round co-led by Nyca Partners and Motive Partners, capital that will accelerate our mission to build the operating system for family offices.
Family offices deserve better financial infrastructure
Family offices collectively control over 7 trillion dollars in global wealth, yet their technology looks nothing like the systems used by institutions with similar responsibility.
As highlighted in recent research from Motive, legacy accounting systems and spreadsheets have become one of the biggest obstacles to accuracy, agility, and better financial decision-making.
This mismatch has created an enormous and urgent opportunity. Family offices need purpose-built infrastructure designed specifically for their workflows, not repurposed corporate ERP tools that were never meant for them.
The Intelligent Family Office Suite™
Asseta AI is a modern, connected financial system that brings clarity, precision, and control to even the most complex family office structures.
It replaces the patchwork of spreadsheets and outdated broken tools with:
- A true multi-entity general ledger built for the needs of family office accounting.
- Dimensional reporting that provides instant visibility across entities, family members, and asset classes.
- Integrated data governance with permissions, audit trails, and security designed for sensitive wealth operations.
- A unified financial data foundation that eliminates manual reconciliation and scattered information.
Today, family offices manage over 10 billion dollars in assets on Asseta, and our ARR has grown more than 1,500 percent year over year.
Customers trust Asseta as their core system because it gives them something they have long been missing: confidence.
The road ahead
This new funding allows us to build even faster. We will:
Accelerate our product roadmap
We are expanding beyond the general ledger into new modules for forecasting, planning, performance insights, and advanced automation. These solutions will all live within The Intelligent Family Office Suite™.
Grow engineering and customer success
We are hiring to deliver more capabilities and to provide world-class onboarding and support as adoption continues to scale. We are growing the team and hiring across engineering, customer success, implementation, and technical accounting, and we invite great people to help build what comes next.
Strengthen core infrastructure and AI capabilities
This includes smarter workflows, better data orchestration, and tools that deliver actionable insights in real time.
Our goal is not only to modernize outdated systems. Our goal is to define a new standard for how family offices operate across the next generation of wealth.
Why now
The demands on family offices are increasing. Portfolios are larger. Structures are more complex. The responsibility for accuracy and governance has never been higher. The wealth transfer wave is accelerating, and modern infrastructure is becoming mandatory rather than optional.
The future family office cannot run on the tools of the past.
And the future is arriving quickly.
A final thank you
To our customers, thank you for trusting us with your most sensitive financial operations. To our investors, including Nyca Partners and Motive Partners, thank you for believing in our mission. And to our team, your focus and craftsmanship are the reason this platform exists. We are building the next era of family office infrastructure, and we are just getting started.
We are also hiring across engineering, customer success, implementation, and technical accounting, and we welcome exceptional talent to join us. Check our open roles here.
If you want to see what the future of the family office looks like, you can book a personalized demo.
-Dean Palmiter, Co-founder and CEO of Asseta AI
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