Protect and scale your wealth for generations.

Asseta AI Intelligent Family Office Suite
Trusted by the world's leading family offices
Asseta Product Suite

Get to know Asseta AI

Integrated tools to manage your family office.
Asseta AI Family Office Suite

Learn about The Intelligent Family Office Suite

Integrate your data and achieve complete visibility

Aggregate data from all your favorite sources to build a unified platform of best in class services.

Addepar

Investments

Addepar empowers investment professionals across the globe with data, insights and cutting-edge technology.

Black Diamond

Investments

Black Diamond by SS&C is a software platform designed for comprehensive, cloud-native software solution for financial advisors and wealth management firms.

MyFO

Investments

MyFO delivers the most advanced family office experience, seamlessly combining efficiency with secure, centralized tools to transform wealth management.

Arch

Investments

Arch solves many of the problems facing active Investors / LPs: collecting K-1s; logging into the various web portals; and tracking performance, cash flows, and metrics across their investments.

Bill

Spend Management

Bill.com is a software tool that automates accounts payable and accounts receivable processes.

Plaid

Fintech

Plaid makes it easy to securely connect your bank accounts to the apps you want to use.

Charles Schwab

Investments

Charles Schwab offers investment products and services, including brokerage and retirement accounts, online trading and more.

J.P. Morgan

Investments

J.P. Morgan offers personal, commercial and investment products and is the largest bank in the world.

Asora

Investments

Asora is a SaaS solution for single and multi-family offices to track and oversee assets, automating data capture and providing digital on-demand reporting on the web and mobile.

Fidelity

Investments

Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage services, and a wide range of investment products.

Morgan Stanley

Investments

A leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services.

Chad Cook

Founder

Ty Thaggard

Principal

D'arcy Young

Head of Operations

David Carpenter

Director of Asset Management

Colin Moore

Director of Acquisitions

Bryan Botterman

Director of Development

Nesta Murphy

Analyst

Luke Logan

Intern Analyst

About Asseta AI

Get clear answers to the most common questions about Asseta, The Intelligent Family Office Suite™ that unifies accounting, banking, and investments. Explore how Asseta helps family offices replace spreadsheets, streamline operations, and gain real-time visibility.

Can Asseta replace QuickBooks for my family office?

Yes. Asseta is a purpose built family office general ledger platform designed to unify investments and accounting.

Asseta is built to replace QuickBooks for family offices that have outgrown single-entity accounting. Unlike QuickBooks, which was designed for small businesses, Asseta is a purpose-built general ledger and investment platform that handles the complexity of multi-entity, multi-currency family office operations.

With Asseta, you can:

  • Integrate banking, investments, and accounting into one platform
  • Consolidate across dozens of entities in real time
  • Eliminate manual spreadsheets and workarounds
  • Gain audit-ready books with family office–specific reporting

Is Asseta a general ledger?

Yes.

A general ledger forms the basis of a company's accounting system. It documents all company transactions, such as assets, liabilities, equity, revenues, and expenses. Every entry includes a debit and a credit, which must always balance to maintain accurate financial records.

The general ledger plays an integral role in producing financial statements. It helps businesses track their financial performance over time, allowing them to identify trends, manage budgets, and make informed financial decisions. The general ledger also assists in ensuring compliance with financial regulations and standards, as it provides a complete and accurate record of all financial transactions carried out by the company.

Learn more about Asseta's Intelligent General Ledger here.

What is the advantage of choosing Asseta?

Asseta is the only intelligent family office suite purpose-built to unify accounting, banking, and investments in one platform. Unlike generic software, Asseta is designed around the unique complexity of multi-entity, multi-asset family offices.

With Asseta, you gain:

  • A modern general ledger built for family office scale
  • Seamless integration across your existing systems
  • Real-time visibility and reporting across every entity
  • A platform that evolves quickly with the needs of the industry

By choosing Asseta, you’re equipping your family office with clarity, control, and a partner focused exclusively on your success.

Does Asseta automate inter-company activity?

Asseta handles inter-company activity by automating transactions between entities within the same organization. Our platform simplifies these processes by providing tools to reconcile inter-company accounts automatically, ensuring accuracy and compliance.

How long does it take to implement Asseta?

Our average customer goes live within 8-12 weeks. The timeline depends on the state of your data, technology needs, and resource capacity. Asseta's team of CPAs, engineers, and customer success personnel will work directly with you to ensure an efficient implementation.

Is Asseta suitable for single-family and multi-family offices?

Yes. Asseta is purpose-built for both single-family offices and multi-family offices managing complex portfolios and multiple legal entities.

For single-family offices, Asseta provides a modern general ledger and investment platform that eliminates spreadsheets, consolidates entities, and delivers real-time visibility across all assets and accounts.

For multi-family offices, Asseta scales seamlessly to support multiple client structures, intercompany accounting, and consolidated reporting all while maintaining the security, permissioning, and transparency required to serve multiple families.

Whether you oversee one family’s wealth or operate as a professional multi-family office, Asseta equips you with the clarity, control, and efficiency to manage accounting, investments, and operations in one unified platform.

Can I import historical data?

Most family offices go live on Asseta within 8–12 weeks. The exact timeline depends on the state of your data, technology environment, and available resources.

From day one, Asseta’s team of CPAs, engineers, and customer success experts work alongside you ensuring a smooth migration, tailored configuration, and efficient onboarding so your team can realize value quickly.

Do you support multi-dimensional accounting (e.g. by fund, family member, asset class)?

Yes. Asseta natively supports multi-dimensional accounting, giving you the flexibility to track and report on transactions across any dimension that matters to your family office.

You can tag transactions and balances by fund, entity, family member, asset class, investment vehicle, project, or custom dimension. This enables you to slice data in multiple ways, run consolidated or granular reports, and drill down for deeper insights all without manual spreadsheets.

With Asseta, your accounting reflects the true complexity of your portfolios, making analysis, reporting, and decision-making faster and more accurate.

Level up to the only modern, all-in-one family office platform.

Begin your journey with our team today.

Chart of Accounts for Family Offices:

Download our chart of accounts template for family offices, our #1 downloaded asset.